Built a highly functional and interactive dashboard that revolutionized the way stakeholders and company personnel accessed and utilized company health metrics. This was achieved through a multi-faceted approach:

1. Consolidating Marketing Analytics: We aggregated data from various social media platforms, online avenues, and other streams, providing stakeholders with a comprehensive overview of marketing analytics. This enabled clear insights for informed decision-making regarding acquisitions and business direction.

2. Assessing Social Media Impact: Our dashboard facilitated an in-depth analysis of the social media impact of our organization, SAIS, and its footprint in the digital world. By understanding our customers' needs and gaining insights into our target market, we could refine our strategies to better serve their requirements.

3. Clear Analytics Stages: The dashboard incorporated a structured process encompassing the stages of descriptive, diagnostic, prescriptive, and predictive analytics (DDPP). Each stage offered increased complexity and added value, enabling a thorough understanding of data insights and empowering stakeholders to make proactive decisions.

By implementing this comprehensive analytics framework, our dashboard provided stakeholders with a powerful tool to navigate through data complexities and unlock valuable insights, resulting in a competitive edge for our organization.